Each time I travel on Continental I see an ad in their in-flight magazine for a Carpal tunnel procedure.
Fair enough, but the founder of the treatment center has a picture of his family in the ad. He looks mid-40's, with a trophy wife (although I don't think it is the winning trophy), plus a bazillion kids.
Why put the family portrait in there?
Then as you read the text you see that he is retired. Great! Come to our treatment center where our prices are so high that the founder managed to retire in his mid-40s! Weirdo.